This month started with reflection on some key messages of NHS Scotland 2014 and will end with consideration of the event’s main theme: the challenge of sustaining and spreading good and innovative practice. How can we make others aware of the work we are doing to improve our services and ensure that good things are not just happening in isolated pockets within this huge organisation that is our national health service?
There are many ways in which we can promote our work but they do require that wee bit of effort. Thinking differently about a practice development project you are sure no-one would be interested in (you are wrong by the way), creating that poster (not as hard as you think), applying to present it at conferences (please note that this word is plural!), the list goes on, but the newest tool in our kitbag is social media.
If you are one of the people who are sceptical of or unsure about the power social media can wield let’s consider the extend to which messages about positive practice can can be spread using social media platforms.
In my last blog I shared videos which were launched at the event to promote some great work at Yorkhill Children’s Hospital – What Matters to Me has been viewed 1346 times and I’m on My Way a massive 22,240 times.
So far this month I have composed 262 tweets promoting messages, practice and research relevant to my professional interests. These will potentially have been seen by up to 420 people who follow my Twitter account, and almost half of these tweets have been re-tweeted by my followers and their followers, and so on, reaching up to a potential 59,000 people.
To date almost 4300 people from across the globe have read my blog, and over 600 of these people have accessed posts via Twitter. Even more impressive (for me at least) is that tweets mentioning me by name this month have potentially reached over 43,000 – now that’s a good way to build a reputation!
Is this social media thing a good use of our professional time and effort? I think so. Do we need to be more able to see our practice as being worthy of sharing? Absolutely. Can we afford not to? No way!